![]() ![]() Overall, 62% of online video viewers say that their favorite videos are those that are professionally produced, while 19% of online video viewers express a preference for amateur content. Most online video viewers prefer professionally-produced video over content “produced by amateurs.” However, the segments that do express a preference for amateur content or say they like both genres equally is sizable, and those who are among the most coveted viewers by advertisers (men ages 18-29) are the most likely to express a preference for amateur video.
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